« As Credit Card Rates Increase so does the Potential for P2P Lending | Main | P2P microfinance for education, entrepreneurship, or work? »
Saturday
Sep192009

Unilever Testing the Value of Crowdsourcing

As the heated debate surrounding crowdsourcing in design and marketing rages on, another big name has decided to turn to the crowds for some help in branding.  Unilever, one of the world’s largest fast-moving consumer product companies, recently decided to offer a $10,000 reward on Idea Bounty for the winner of a competition to advertise Peperami, the company’s popular meat snack for children. 

Unilever owns more than 400 brands, including those pictured to the right.

Idea Bounty is a new crowdsourcing platform for designers and despite being less than a year old, it has attracted big names such as Redbull, BMW, and World Wildlife Fund.

Unilever claims this is not a publicity stunt.  In fact  the company believes that crowdsourcing marketing ideas might be a sustainable strategy they would be willing to consider for their other brands as well. The Peperami competition seems to be in some ways their pilot to test the value of crowdsourcing. Unilever’s Matt Burgess, (Managing Director of the division that owns Peperami) indicates that the company sees potential in creative platforms: "We want to get the creative back from 'good' to 'outstanding' again. The best way to increase our chances was to increase the amount of creatives exposed to this brief. This is the overriding driver."

Putting aside the debate about sites such as Idea Bounty or 99 Designs, it is interesting to see Unilever step into this space in such a strong manner.  Unilever is a company that is willing to take risks in the name of innovating ways to stay ahead of its completion.  One example is its Shakti program in India. By partnering with self-help groups it enables rural, poor entrepreneurial women to take on microcredit and purchase consumer goods from small retailers that they can then sell door-to-door and earn income. After several years, some pilots, and alterations, the program broke even, scaled rapidly, and increased revenues by cutting costs, reaching new clientele, and leveraging (while also supporting) local microenterprises to better market its products.   Could Unilver’s decision to crowdsource mark another such attempt to stay ahead of the competition? And if such an attempt is a success, what could it mean for sites like 99 Designs and Idea Bounty?

The truth is that companies like Unilever are not the typical “clients” one might expect at crowdsourcing sites.  Their entry into this field may mark a transformation for creative platforms, (from platforms generally catering to the small guys to ones that have real value for companies earning annual revenues in the billions) and it will be interesting to see the implications of such a transformation.

PrintView Printer Friendly Version

EmailEmail Article to Friend

References (103)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
    Response: tereie
    MMdlGcsG
  • Response
    Response: wvnzx
    VLAtweXnwbHkOKRrkx
  • Response
    Response: yjjboshvv
    eryggAtNEcRjLTkk
  • Response
    Response: pxfauy
    yxafdkOcEvXQ
  • Response
    Response: mvhcv
    vbHHRxdJqn
  • Response
    Response: uixzok
    jCJuoOgZTZMuKU
  • Response
    - Transcapitalist - Unilever Testing the Value of Crowdsourcing
  • Response
    Response: micro sd 32 gb
    - Transcapitalist - Unilever Testing the Value of Crowdsourcing
  • Response
    - Transcapitalist - Unilever Testing the Value of Crowdsourcing
  • Response
    - Transcapitalist - Unilever Testing the Value of Crowdsourcing
  • Response
    Kemp is owed $72 million through 2019.Let me make a recommendation, receive the one particular you think you'll have the harder time with, push you in spots that you are weak at and you'll be described as a more effective athlete and obtain into more beneficial shape and health and wellbeing. ...
  • Response
    Crushed Jalapeno All kinds of peppers. Test your hooks regularly to make sure they're sharp enough. If you don't like the policy or maybe the bundle is not something you need right now then you can terminate the insurance policy in the next 30 days. A entire of intimate flow feeling ...
  • Response
    The device transmits a sound which is annoying to the actual squirrel and utilizes an super red light which will disorient them.What is the most expensive bag in the entire world? Outside of all doubt it is Hermes Crocodile Birkin. Test your hooks regularly to make sure they're sharp enough. The ...
  • Response
    Without a good content strategy, you won’t be successful.The sixth deadly sin is silicone tire conditioner. Pick one up at your local auto parts retailer or even search online to obtain the goods. As being a method to qualify, 1 needs to sit for your a+ exams and on passing, is ...
  • Response
    You'll discover several sneakers by using several styles, colours along with makes offered at Net shops.We ultimately got our dream home and addition through a construction process that was painless to our family of five.5 percent of our house complete at closing, but the last . Otherwise, you may get hurt ...
  • Response
    Response: Cheap NFL Jerseys
    There are many hundreds of things you can create with printed balloon supplies to create a statement. This will usually be the reason for the hold off in moving.Although the risk of concussion is inherent in sports participation, decisions as to what sport to participate in can help mitigate the risk ...
  • Response
    Response: Cheap Jerseys
    Interested in finding more about the topic of accounting consultants? Be sure to go to Google and look for chartered accountants yorkshire.nevillescoffee. Ask him a question, and you'll be leaning in just to hear the response. These companies have a big responsibility in helping the move, they are required to box ...
  • Response
    In 2002 he was featured in The Times as 榦ne of the 25 scientists whose work will shape the future? Are Helium Printed Balloons a Laughing Matter?Odubel Herrera Pulled From Game For Not HustlingRealGM WiretapOdubel Herrera was pulled from Monday night's game by Pete Mackanin for not running out a routine ...
  • Response
    in the face of such a bad winter weather, posing as "new annatto" sales, and the corresponding construction " first is held for a period of two months long Jiangmen first classical furniture woodworking skills competition, is to concentrate on the in
  • Response
    they complement each other. Wang from Zhengzhou, in unprofitable will withdraw and flee.sandalwood has always been for the physicians of the attention the single piece of furniture is difficult to repurchase. although Hainan pear fragrance, after Sep
  • Response
    Tennis will give you that opportunity to mingle and interact with people in a fun and engaging environment.This is all that it takes to get excellent auto insurance rates on the web.Residence ProcedureIn the beginning you have to remove nail polish using by nail shine remover.Texans possess not only a responsibility ...
  • Response
    If you enjoy working outside, you could employ handson intrusive methods such as augering or perhaps using machine driven boreholes.worldpopulargames. Let your mind soak up all the words and even if you don’t understand everything at the moment, you’ll become familiar with these words and it will be easier to learn ...
  • Response
    Response: Roy Miller Jersey
    Any builder an individual decides to choose should be fully licensed. If it folds in the middle of the shoe, it is too flexible and will not support the foot. In underdeveloped countries with both shod and unshod feet, comparisons have shown a higher rate of injuries in the shod foot. ...
  • Response
    Usually if the second factor happens, this is due to you have not used care of oneself.Life is full of surprises, and frequently a pool maintenance contractor will need to make changes in their work to compensate. There may even be a few of your staff and enterprise contacts that choose ...
  • Response
    Rush and learn everything to know about healthcare sector Saudi.Life is full of surprises, and frequently a pool maintenance contractor will need to make changes in their work to compensate. Your grip is your only point of contact with the club and unless you get it right you will be sorely ...
  • Response
    If you make a decision to take out a pay day loan, you must make sure that all of the details are in writing before signing a contract. You want them to be appreciated and used by those that obtain them. Caffeine increases your heart amount and will have an effect ...
  • Response
    You might need money straight away, but if you are not careful and can’t pay it back on time, you'll end up in a worse situation than the one you were already in. This can keep you a ton of money over the long term. If you wish to show up ...
  • Response
    This would indeed have an effect on the firmness of the penis, but it will not help it grow.Rugged Computer Lunchbox DesignRugged Portable Computer along with a Tiny ATX podium characteristics a multiple video slot, multiple drive fresh design in a stream lined property that gives high efficiency. In the event ...
  • Response
    If you wish to show up at this convention, be sure to saving time because the seat tickets and seating are getting offered, and you might not really get in.A Great Foundation Your grip is your foundation to a great game of golf. Look at the tips below for ideas on ...
  • Response
    More than just a testimonial, having a downline weblog will show each that you're a superb group leader and that your downline has been profitable due to your mentoring.8 inches. It is fairly one other form of direct sale. This will make the people in the community feel that you care ...
  • Response
    This piece of writing has supplied you all you must know about payday loans. But as long as there are men out there that are hung like donkeys, we will never will adequate.Constantly pay attention to which style of policy you're browsing at, because there are just so a variety of ...
  • Response
    In the event you work for a very massive company you then really don't need to attempt to maintain all of it on your own. This is a great point for everybody who wants to learn more about the particular saudi healthcare. If you win, or even get close, millions of ...
  • Response
    A pool maintenance contractor who allows you pick the materials can be a truly trustworthy one. Independent brokers often be more informed about all of the unique firms on the market, and are in a position to provide you a much better deal as they are usually unbiased towards a certain ...
  • Response
    They point to the fact that the study in underdeveloped countries and point out that this tells us very little about injuries and performance in developed countries.You might not be getting great results from community marketing now, but that doesn't mean you won't get great outcomes forever. Having a home is ...
  • Response
    When giving a talk or seminar on community marketing, be sure that every lead is sporting a reputation tag.The More Relaxed the Better Sometimes, when we are anxious about a shot, we can squeeze just that little bit too hard.All About New Home Construction NHAll About New Home Construction NHMarch 5, ...
  • Response
    This means that he is able to keep up with the current trends and is aware of all changes occurring in legislation and regulation.You can get helpful tips for picking a new home construction NH company and more information about a reputable company at espanabuilders.Utley took grounders at third base several ...
  • Response
    Another study found that the body uses about 4% more energy while running in shoes as compared to running barefoot."It was bound to happen sometime.All About New Home Construction NHAll About New Home Construction NHMarch 5, 2014Author: Krystal BranchPosted in MarketingThere is a lot of information on new home construction NH ...
  • Response
    MobiStealth will be theremedy that can endyour current concerns and also uncertainties. Web sites that compare power providers can help you with getting the best possible service that you can get. Web sites that compare power providers can help you with getting the best possible service that you can get. I ...
  • Response
    A loaded out hauling reference will be vital through the financial institution in the direction of figure out that is a Fantastic Give revenue movement in the direction of company the do the job truck renting duty. Just being seen with a celebrity can get your website consulting business highly recognized. ...
  • Response
    To check out all of the certifications that we offer for Minneapolis MN, visit us online today at aqsperformance.Think of multi – level marketing as investing in yourself. In case you have a site that has books and people today invest in a novel, offer you them a choice of similar ...
  • Response
    You still need to be well informed, and you still need to work hard and push toward your goals. Absorbing mistakes negatively can ruin everything. Along the way, if you start to stumble, just come back to these hintsand you should be just fine. Never underestimate that there are many different ...
  • Response
    Optimum retail retailers include their particular world wide web that deals funds preserving vouchers and purchasers can even obtain the goods on the internet, and numerous outlets will toss in just cost free transport towards bring in clients.You need a significant cash store if you want your web marketing business to ...
  • Response
    Experts have revealed that vinpocetine can improve brain activities and oxygen circulation.As an illustration,about no matter if or not you happen to be acquiring back pain enchanting a variety of other many years then a software regarding innovative Pilates can start to discover a lot more about rectify the harm depending ...
  • Response
    And if you have your personal design and style in head you can buy personalized manufactured make contact with lenses. Don't ask him when he's coming back from home. A promised job fair was never held.Each and every mom or dad demands an intermittent break off their youngsters.Define your resources while ...
  • Response
    Moreover it will take away any pc registry entries that the malware could possibly contain constructed which will aid in the direction of return your laptop or computer towards purely natural.Everybody enthusiastic about self aid should be sure you promote their opinions with friends and family they have confidence in. The ...
  • Response
    You will only realize when it starts to stink.Everybody enthusiastic about self aid should be sure you promote their opinions with friends and family they have confidence in. Of course there are bad and good webinars, but you should look for 1 or 2 that are fair about the method, you ...
  • Response
    Response: Cheap Nike Jerseys
    This social networking Godzilla has totally transformed the way that people stay in contact with one another. Backboards became larger, and as the game evolved and more rules were added, the net became a staple piece as well.Affiliate marketing programs function as a reward pc for internet site house owners who ...
  • Response
    Response: Cheap Jerseys
    •Security- Hiring through an agency is much more secure than hiring a help from anywhere and everywhere.4.Conduct Facebook polls. The agency on the other hand will send over a team and they will get the work done within the stipulated time. This is because; the current advancement in technology, offers you ...
  • Response
    Interior designers cannot change the layout of a building without having their layouts being approved by architects.When the triangle offense is played with precision, what should be achieved is an easy open shot. While developing your plan, consider some of these ideas that’ll make the planning process a piece of cake.70 ...
  • Response
    She said that I had been talking to much. Each and every topic has its private significance and weightage of marks.Nigerian Chief of Defense Staff, Gen Abayomi Gabriel Olonishakin, who disclosed this while releasing the banner at a brief event, urged the public to facilitate in tracking them down.Apart from the ...
  • Response
    That iPad 2 starts with $499.Microsoft 70680 examination is a+ certification programme from Microsoft, exactly where the candidates need to make utilization of a Dwelling windows seven working method to function inside a computing atmosphere. If you have pets, then you want to make sure that the pet hair is removed ...
  • Response
    What should you do?A. They’ll certainly find interest in Irving, but it may be challenging to find comparable talent in return.LONDON, Nov. When you have more time, you will be able to do a more thorough cleaning.According to him, the military published the list for the purpose of emphases, urging the ...
  • Response
    Ireland's Dan Martin, who was last year's runnerup, again took second place overall, while 24yearold Esteban Chaves of Colombia took third. It really is compulsory for that candidates to personal no much less than 1 yr of experience within the selfcontrol of IT."It was a fantastic moment for me," Lin said. ...
  • Response
    Like for instance, if your beloved is working in Noida and you want to gift a bunch of fresh flowers in Noida on her birthday, then just browse through the websites of the online florists, select the bunch of flowers you want to send, and place your order online. Spinach: Drinking ...
  • Response
    Britain has voted to leave the European Union after a campaign led by the U.Hichilema, 55, is a wealthy businessman who narrowly lost to Lungu in last year's elections but has refused to concede defeat, claiming the vote was stolen from him. All of a lot of these skills are an ...
  • Response
    Its charms make a lot of people draw their hearts closer to the place making Tel Aviv a very popular holiday spot for all races.Have pleasurable shooting with your new fisheye lens! canon fisheyefish eyeTORONTO, Nov. There are typically two areas of sales, the onsite and the off site.It’s something all ...
  • Response
    After the system is set up along with the planting, it runs on autopilot, and this is what occurs when something is built using the balance of nature.. 25 that the United Nations and others have described as ""ethnic cleansing. Your gardening and farming could be revolutionized forever, and you will ...
  • Response
    Being compatible combined along with excellent layout are actually a vital aspect of personalized software program growth. Nothing could be further from the truth," McDonough said, adding "America's commitment to a two state solution is fundamental to U.5 billion U. Battery: Rechargeable battery powers heating element and its life depends on ...
  • Response
    Response: Cheap NFL Jerseys
    Sharm el SheikhSharm el Sheikh or ‘Sharm’ as it is frequently referred to, is the Egyptian hot spot for diving holidays. Narrow pleats are stretched down and gathered tightly at the bottom.McDonough envisioned a peace deal under which the borders of Israel and a Palestine state are based on the 1967 ...
  • Response
    Some plastics contain toxins and some are not biodegradable. handling of the IsraeliPalestinian peace process. Right the following are a hundreds of Phrase Templates with Expert notion to aid your modest company or house enterprise be productive. Battery: Rechargeable battery powers heating element and its life depends on usage, type, size ...
  • Response
    That?s correct, we?re chatting ergonomics! When you?re planning to avoid hurting yourself and actually enjoy the job; it?s important to pick a saw of a size and weight that does not only fits into the space you?re likely to be working in, yet can be some thing you can actually manage ...
  • Response
    - Transcapitalist - Unilever Testing the Value of
  • Response
    Layout in a manner that are going to help the consumer while urging all of them to pass this details along to comparable others. Hopefully I have many more years in front of me. When you are completed, click on the shut button in the top rated correct of the display ...
  • Response
    You have undoubtedly been through number of type filling request specifically in the varieties and membership internet sites. Some plastics contain toxins and some are not biodegradable. McGuire in the 1967 film, The Graduate.2 (1)5. Its ornamental potential has been ignored in favor of standard shade treatment options.
  • Response
    Located in the Lone Star state of Texas, Dallas is home to some of the world’s greatest professional athletes. McGuire: “Are you listening?”Benjamin: “Yes, I am.Hotels in sharm el sheikh are just as extraordinary – what ever your budget! Fourstar Coral Hills Resort Hotel is fantastic for family holidays with its ...
  • Response
    Response: Cheap Jerseys 17$
    He also reiterated U. *Add Clip ArtworkNow just click on the “Insert tab (up to on the MS Ribbon), then press the “picture” or “Clip Art” icon.4 seconds (0)2. 13th National Games of China open in TianjinOpening ceremony of 13th Chinese National Games held in TianjinRecovery efforts ongoing as Texas badly ...
  • Response
    These deals were built with a strong satisfaction concerning by themselves in addition to their physiques.Police Director Oscar Albayalde, the chief of the Philippine National Police in the National Capital Region, said security measures are in place for the planned rally, noting that 600 members of the civil disturbance management contingent ...
  • Response
    Response: Cheap NFL Jerseys
    5 (1)4. Prior to you enter the style period from your job, have an excellent check out exactly what your rivals are actually performing as well as acquire tips regarding distinct marketing, ideas, and also works that are actually certainly not offered anywhere else. 14 (Xinhua) Following are the results from ...
  • Response
    When developing mobile phone applications, this is vital to think about every one of these pointers and also to successfully pay attention to both the major image as well as the minutiaes. For this reason, you definitely need to have the right sports shoes to help you sustain the level of ...
  • Response
    "Wildlife training is an important way to maintain theirquality. Each training session can take anywhere from 3 to 6 hours, depending on the intensity of the training.The Verre – Hilton Dubai CreekGordon Ramsey’s exquisite Verre restaurant is situated in Deira.For wall decor, a brass wall lamp can be adorned with box ...
  • Response
    The oldest mother at the center is 15 years old. Veronika Vitkova, Czech Republic, 1084.Netanyahu, following his reelection last week, had tried to turn the tide by declaring his adherence to the twostate solution, a position he first endorsed in 2009. To adorn one particular is quite simple.The oldest mother at ...
  • Response
    Every one has to appear impressive. But bear in mind that when you are training for an event, not every training session is a 400 meter sprint or a 10 km run. Each special function collaborates to develop an operational as well as initial application made particularly for energetic customers. There ...
  • Response
    Response: wigs for women
    - Transcapitalist - Unilever Testing the Value of
  • Response
    - Transcapitalist - Unilever Testing the Value of
  • Response
    You could even want to redo your existing lamp and remodel it to a ornamental residence decor. Generating a distinct mobile phone application is actually interesting, while additionally delivering a wonderful option to deliver a beneficial answer to an each day obstacle. Step 6 – Alter an Present Photographs and Pictures:You ...
  • Response
    - Transcapitalist - Unilever Testing the Value of
  • Response
    Response: dildos
    - Transcapitalist - Unilever Testing the Value of
  • Response
    For the actual event, you definitely need to wear a pair of specialized shoes for greater competitiveness. I suppose that?s in which the Language discos got their own names. Its really accurate that forming these forms is tedious and time consuming. 21 this year marks the 45th anniversary of the declaration ...
  • Response
    Response: cheap nfl jerseys
    - Transcapitalist - Unilever Testing the Value of
  • Response
    04. Restrict your pastas and breads, increase your greens and you are on your way to a excess weight reduction program that is wise and free of charge.Ergonomics: 1 you?ve reduced the sector to a tool which will get the job done you would like to get done, the next step ...
  • Response
    Response: cheap wigs
    - Transcapitalist - Unilever Testing the Value of
  • Response
    Response: hair extensions
    - Transcapitalist - Unilever Testing the Value of
  • Response
    Response: cheap nfl jerseys
    - Transcapitalist - Unilever Testing the Value of
  • Response
    Response: Cheap Jerseys
    Hopefully I have many more years in front of me. You can get a single from a supplier or strip away the cloth from your old shade and recycle the wire. He keeps a level off the College from TennesseeKnoxville. "MANILA, Sept. One good result from the athlete is probably better ...
  • Response
    Response: cheap jerseys
    - Transcapitalist - Unilever Testing the Value of
  • Response
    Response: cheap jerseys
    - Transcapitalist - Unilever Testing the Value of
  • Response
    That is a fact of life. "We cannot simply pretend that those comments were never made, or that they don't raise questions about the prime minister's commitment to achieving peace through direct negotiations," he said.8 billion U. You do not have to join a fitness center to workout routinely you can ...
  • Response
    Response: hair extensions
    - Transcapitalist - Unilever Testing the Value of
  • Response
    Response: Cheap NFL Jerseys
    Preview the Newsletter:To preview your newsletter, just click on on the “View” tab (up top) on MS Ribbon and select the “Complete Screen Reading” icon. There are dozens of capsules obtainable that guarantee quick weight loss but almost never appear to function and can have critical implications on your general wellbeing. ...
  • Response
    Response: cheap air max
    - Transcapitalist - Unilever Testing the Value of
  • Response
    High Density Plastic or High Density Polyethylene (HDPE) is considered a low hazard plastic, which is less toxic and more biodegradable. Maintaining the Dubai shoppers & Dubai Purchasing experience in mind we characteristic every Dubai Sale, Dubai Specials, Dubai Provides happening across each Dubai Mall from all Dubai Businesses & Dubai ...
  • Response
    Response: cheap jerseys
    - Transcapitalist - Unilever Testing the Value of
  • Response
    Response: dildos
    - Transcapitalist - Unilever Testing the Value of
  • Response
    - Transcapitalist - Unilever Testing the Value of
  • Response
    Response: cheap nfl jerseys
    - Transcapitalist - Unilever Testing the Value of
  • Response
    - Transcapitalist - Unilever Testing the Value of
  • Response
    Response: cheap nfl jerseys
    - Transcapitalist - Unilever Testing the Value of
  • Response
    - Transcapitalist - Unilever Testing the Value of
  • Response
    Response: cheap jerseys
    - Transcapitalist - Unilever Testing the Value of
  • Response
    - Transcapitalist - Unilever Testing the Value of
  • Response
    Response: 3d pillow cases
    white adidas with gold stripes best polos for work where to get cute cheap sunglasses nmds women
  • Response
    chuck taylor all star 1z597 baby girl teething toys twitter.com nike flyknit chukka all black twitter.com d rose shoes 2014 twitter.com
  • Response
    - Transcapitalist - Unilever Testing the Value of

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.
Member Account Required
You must have a member account on this website in order to post comments. Log in to your account to enable posting.